How to Create Leads in CRM through Marketo?

[Anand_Raj_S1]

Hi Gregoire,

Regarding Lead Scoring, Would the scoring happens to the duplicate records?

For instance, if a lead has 5 duplicate records, would the scoring happen to all duplicates? Or will it happen only to one record based on any criteria?

-Anand

[Grégoire_Miche2]

Hi Anand,

Demographic scoring could happen to all 5, if they have the same demographic data. If they have not, they will have difference demo scores.

The worse is for behavior scoring: only 1 lead will be scored for each action, and you cannot even control that it will always be the same. Do you will end up with low scores scattered over multiple leads, instead of one high one, which will prevent any of them to become MQL, hence some loss of business.

Targeting: you will have situations where, because of discrepancies in values between the duplicates, some may qualify in campaign (while you would have preferred to have them excluded).

Reporting: leads will be counted multiple times in many reports.

-Greg