How to create a MQL report?

[Kelly_Yue]

Hi All,

I want to create a report that can reflect # of MQL leads in last 7 days.

I tried to setup smart list by lead score changed > 100, but the number doesn't seem right to me.

Did anyone create this report previously?

Thanks in advance!

Regards,

Kelly

[Grégoire_Miche2]

Hi Kelly,

Set your list with a "data value change" filter, instead of a "score changed", but  and the following constrains:

• attibute : lead score
• previous value <= 100
• new value > 1000
• timeframe: last 7 days.

Now, you should consider change the status of the lead to MQL when it reaches 100 and then you will be able to look at a change data value on the status field.

-Greg

[Dan_Stevens_]

Do you have Revenue Cycle Explorer (RCE); and do you have a revenue model set up?  If so, using RCE may give you more accurate results.  Also, does a score > 100 points automatically signify an MQL; or does that trigger some additional BANT qualification before officially converting to an MQL?