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How to convert social leads from anonymous to known

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Kim_Gandy1
Level 7

How to convert social leads from anonymous to known

We recently integrated Oktopost social tracking into Marketo. Upon reviewing the web activity report, a large percentage of webpage visits from Oktopost articles are from anonymous leads. Any advice how to convert social traffic from anonymous to known?

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Josh_Hill13
Level 10 - Champion Alumni

Re: How to convert social leads from anonymous to known

You need to ask them to fill out a form. What's your carrot?

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4 REPLIES 4
Josh_Hill13
Level 10 - Champion Alumni

Re: How to convert social leads from anonymous to known

You need to ask them to fill out a form. What's your carrot?

Kim_Gandy1
Level 7

Re: How to convert social leads from anonymous to known

Can we embed a Marketo form on social, Facebook for example? Or would this need to be a sponsored ad through the social network, Facebook lead ad for example?

Josh_Hill13
Level 10 - Champion Alumni

Re: How to convert social leads from anonymous to known

you can do both, I believe. Check in docs. There's some sort of special FB thing.

Brett_Carpenter
Level 3

Re: How to convert social leads from anonymous to known

Meant to post it here! ha

We're looking to do the same soon. I'd love to pick your brain and get your feedback around the process!