How to convert social leads from anonymous to known

[Kim_Gandy1]

We recently integrated Oktopost social tracking into Marketo. Upon reviewing the web activity report, a large percentage of webpage visits from Oktopost articles are from anonymous leads. Any advice how to convert social traffic from anonymous to known?

[Josh_Hill13 · Accepted solution]

You need to ask them to fill out a form. What's your carrot?

[Kim_Gandy1]

Can we embed a Marketo form on social, Facebook for example? Or would this need to be a sponsored ad through the social network, Facebook lead ad for example?

[Josh_Hill13]

you can do both, I believe. Check in docs. There's some sort of special FB thing.

[Brett_Carpenter]

Meant to post it here! ha

We're looking to do the same soon. I'd love to pick your brain and get your feedback around the process!