How to configure Gmail Annotation in Email Script with Velocity Token. Looking for examples.

shelliezollin · ‎12-22-2022

Script added to the email template:

<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.01//EN">

<html>

<head>

</script>

</head>

Gmail Annotation script added to Email Script token which needs to be converted to Velocity Token:

[{

"@context": "http://schema.org/",

"@type": "Organization",

"@name": "Bank Name",

"logo": "https://www.bank.com/images/app-fcb-logo.jpg"

}]

I'm looking for examples. If there's another way to add, perhaps in a snippet?
Any help is greatly appreciated.

Marketo Email Scripting - https://developers.marketo.com/email-scripting/
More on Gmail Annotation: https://www.naomiwest.ca/journal/gmail-annotations-a-breakdown

Shellie Z

Darshil_Shah1 · ‎12-22-2022

AFAICT, all the annotation content w/o the <script type="application/ld+json"> </script> tag should go in the email script token, which then is referenced in the email template within the script tag as per below -

<head>
    <script type="application/ld+json">
   {{my.Annotation Content}} //email script token with Gmail Annotation
    </script>
</head>

You can reference this google doc on creating annotations. There are other annotations builder platforms as well, where you can add the content to a visual format and the configurator then generates the annotation code.

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shelliezollin · ‎12-22-2022

Hi Darshil!

Your solution worked!

Steps:

Add token {{my.Gmail Annotation}} before </head> in the email template.
Create {{my.Gmail Annotation} Email Script token in program and add all Gmail Annotation script
Test in Gmail

Shellie Z

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Darshil_Shah1 · ‎01-07-2023

Yes - you need to add the script type (i.e., application/ld+json) in the email template (as I’d mentioned in my earlier comment). Sorry if I’m missing anything else, but was there anything else that you’d to add? Thanks!

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