How to avoid exceeding API call limit, because of (one off) bulk email

[Anonymous]

Hi All,

I wish to send a very large amount of emails a couple of times a year (over 50,000 receivers), take for instance a product introduction.

Unfortunately this results in a massive amount of api calls, which usually exceeds the daily limit of calls. This will than result in shutting down of our current flows.

Is there a cost efficient solution to fix this? Like neglect some of the API calls on certain emails, or something different. I don't want a subscription to a bulk emailing program.

Thanks for your help!

Ronald

[SanfordWhiteman]

A massive amount of Marketo API calls, or CRM API calls? What exactly are you doing to consume API calls as result of the send (which, by the way, isn't really a "very large" amount)?

[Anonymous]

We're using webscript that send data over webservice (API calls, it's called admin). It helps tracking and triggering several flows. We can't work without.

So when many visitors click and interact, this can result in a large amount of API calls. Our daily limit is 50,000. Normally we stay well within this limit. But when sending bulk mails, we exceed this.. Even cutting it up in 5 pieces doesn't cut it.

[SanfordWhiteman]

We can't work without.

Well, I don't know what it actually does. (Specifics would help, since I don't know of any successful Marketo workflow that requires one externally generated API call per individual email).

I can say you should rethink your architecture since it was not built for the real world of Marketo... again, 50,000 is not a very large send, it's merely large.

If you explain what your app does in detail -- avoiding the XY problem of assuming it's the only way to do what you want -- we can help you rethink your architecture. If you insist on sticking with what you've got, no one here can make 50,001 calls be less than 50,000!