How to Activate a Smart Campaign when "lightbulb" button does not show up?

[Anonymous]

So I created a smart camapign that would send out a followup email if the user did not open the email with in 3 days. The "lightbulb" button is not showing up though. I am assuming I did something wrong? Can someone tell me how I can activate the campaign? 

[Anonymous]

Batch campaigns have to be scheduled. Triggered campaigns can be activated. To activate you have to have at least one trigger in your smart list. - Jeff

[Anonymous]

That makes sense! Is there a trigger for not openeing an email after a certain period of time? Or do i just have to set the camapign to run in three days for it to look for everyone who did not open the email to be sent a follow up email?

[Anonymous]

There is an "opens email" trigger but only a "not opens email" filter but not trigger. You could build a workflow that looks for everyone who was sent the email and then you could add a "wait step" and then "Send Email" with constraints depending on whethere they opened or clicked etc. 

It may just be easier to schedule another send based on a smart list at a later date. Up to you! 

- Jeff