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How to Access Flow Data from Revenue Cycle Modeler

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Anonymous
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How to Access Flow Data from Revenue Cycle Modeler

I'd like to be able to create a detailed report of the lead flow data captured in the Revenue Model (in/out of revenue stages, by date, by lead) so I can do more analysis/visualization in my own data tools (Excel, R, etc).

Looking in the exciting Marketo reports I can't find anything that doesn't aggregate the data or show me only a small portion of it (ie, smart list of leads that went into a stage, given some dates).

Is there no way to download this data en-mass?

What about via API?

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Kenny_Elkington
Marketo Employee

Re: How to Access Flow Data from Revenue Cycle Modeler

You'd need to do an API extract for the Change Revenue stage activity to get that fine grained detail: Get Lead Activities » Marketo Developers

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Josh_Hill13
Level 10 - Champion Alumni

Re: How to Access Flow Data from Revenue Cycle Modeler

Hey Grant, what do you mean exactly? You want to download all of the data from your tables in RCE?

Or do you want to pull all of the lead data into another BI tool?

Anonymous
Not applicable

Re: How to Access Flow Data from Revenue Cycle Modeler

​I want to download the data from the tables in RCE - but not just the aggregate data like how many leads moved from one stage to another, I also want the detail of which lead

moved to which stage when.

Make sense?

Kenny_Elkington
Marketo Employee

Re: How to Access Flow Data from Revenue Cycle Modeler

You'd need to do an API extract for the Change Revenue stage activity to get that fine grained detail: Get Lead Activities » Marketo Developers

View solution in original post