How long metrics

[Anonymous]

We release a new video on YouTube, our Website, and some other channel. How can we know who watched the video and for how long? Can we score these prospects by how long they watched the videos?

[Anonymous]

Lisa, 

You can do this using the Youtube API in combination with the Munchkin API.  Check out my website, www.marketolive.com, and navigate to the video section for a small demo of it.  

If they skip too much of the video, I have it set up to stop scoring them. 

Thanks,
Steve

[Josh_Hill13]

You would need to do something like what Steven suggests with javacript.

There was a great example of this from Eric Hollebone. Essentially you monitor the Visit, Play, Stop, etc. then you can score on that or do other things.

You'll need a developer to make it work.

[Anonymous]

I wanted to echo Steven and Josh, and note there is no direct integration. That said, this use case is simple to set up if you have the technical resources. To do this:

1 - Embed a YouTube on your webpage

2 - Use YouTube's iframe to gather data based on predefined criteria

https://developers.google.com/youtube/iframe_api_reference

3 - Send data to Marketo via Munchkin

http://developers.marketo.com/documentation/websites/lead-tracking-munchkin-js/

[Anonymous]

Also look into services like Vidyard, who have built this integration with Marketo already.

[Anonymous]

Thanks for the shout-out, Jason! Much appreciated!

Lisa - Jon from Vidyard here! We track how long a prospect has viewed a video, and push this data directly into the activity log for leads. Just drop me a line at jon@vidyard.com if you would like more info!