I understand that Expected Revenue is based on what the sales reps enter into Salesforce in the "Opportunity Amount" field.
Is Revenue Won also based on the Opportunity Amount entered by the sales reps?
Thank you in advance for your help!
It should be. Check the docs.
Expected Revenue is based on the probability by Stage * Opp Amount = Expected Amt which is a pipeline concept.
This is what the docs say: "The portion of credit (in monetary value) the program received for influencing the won opportunity". Doesn't say how it is calculated.
When you do your reporting in Marketo, do you just assume that the Revenue Won is based on the Opportunity Amount? Or do you link the Revenue Won to your customer database to get the actual Revenue from transaction data?
The Opp Amt Won in SFDC should be your correct amt. If it is not, then that should get fixed in SFDC.
There isn't a way for RCE to see your customer db directly and map that field afaik.