Re: How does Marketo count leads?

Anonymous
Not applicable

How does Marketo count leads?

If someone unsubscribes, do they still count as one of our leads (we are in the Spark package, with 10,000)?

Also, if we have leads synced from Salesforce that do not have an email, do they count as one of our 10,000 leads?
Tags (1)
8 REPLIES 8
Kenny_Elkington
Marketo Employee

Re: How does Marketo count leads?

Hi Jennifer,

All non-anonymous leads which are in your Marketo database are counted toward your total database size.  This includes unsubscribed leads and those with an empty email address field.
Anonymous
Not applicable

Re: How does Marketo count leads?

Hello Jennifer,

Yes, they count as one of your leads; one way to manage that is run a batch campaign that says something like
If 'unsubscribed' and they don't have any activity for 6 mos, remove from database.

You can also export those leads before removing to keep for your files.
Dory_Viscoglio
Level 10

Re: How does Marketo count leads?

Also, Marketo has smart-unsubscribe, so if someone has unsubscribed, if they are re-added to the database, they're still listed as unsubscribed. Hopefully a Marketo person could elaborate on this for you, if necessary. 
Anonymous
Not applicable

Re: How does Marketo count leads?

You guys are the best - thank you!
Anonymous
Not applicable

Re: How does Marketo count leads?

Amanda -

How do I remove them from the database?  Is that "Delete Lead?" 

Jennifer
Kenny_Elkington
Marketo Employee

Re: How does Marketo count leads?

Delete lead will remove records from Marketo.  Please note however, if you're not controlling the visibility of your sync user to these records, the next time they are updated in SFDC, they will be synched back down to Marketo as new.
Anonymous
Not applicable

Re: How does Marketo count leads?

Thanks, Kenny.  But how do I keep them fro syncing back?
Anonymous
Not applicable

Re: How does Marketo count leads?

@Jennifer there is step by step video in the university about how you can do this. The video is in the courses tab and called Admin SFDC 2 Hide recors from Marketo with the sync profile in SFDC.

If you have professional edition of SFDC support then the video won't apply to you, you'll need to reach out to support to discuss the options.