How Does 'Acquisition Date' Get Set?

[Anonymous]

Here's what I understand about the 'Acquisition Date', and 'Acquisition Program" fields:

If you have a local landing page setup within a program, and a lead is created by coming through that page, Marketo will automatically set the Acquisition Program and Date.

However, what if you don't have a local landing page in the program and instead have a campaign setup to trigger the 'Acquisition Program' field? I recently did this with a program, where I used a campaign to set the acquisition program as "LinkedIn Ads". But now when I look at those leads they are missing an acquisition date. Do you have to setup a campaign to complete both the 'Acquisition Program" and "Acquisition Date" fields? I assumed that when you set the "Acquisition program", the acquisition date would be automatically set as well. But it doesn't appear to be the case.

Has anyone else encountered this?

[Anonymous]

If you are setting the Acquisiton Program manually (i.e. not automatically by the acquiring Marketo program), you also have to set the Acquisition Date manually. You can use the {system.DateTime}} token to set it to the current Date/Time.

[Anonymous]

Thanks for confirming Elliott.

This seems a bit insane that they allow you to set an acquisition program manually independently of the acquisition date. It kind of makes for hard to manage, inconsistent data.

[Anonymous]

It is useful to be able to set the Acquisition Date separately - especially when you import leads from an event / tradeshow the following week, so there is a method to the madness ;0)

[Edward_Masson]

Adding to this older discussion, I too was running into issues around this. But I now think Marketo has added the Acquisition date automatically when the Acquisition program is set manual.

I have a Global marketo form and a SiteCore webpage, when my lead fills out the Global form, I have a flow action in the local program to stamp Acquisition program if its empty - nothing else.

After reading this discussion, I checked to see if I got an Acquisition Date also, and it was there. So looks like Marketo made the change, unless I missed the change memo or something...