How does A/B Test Group for landing pages actually work?

[Wai_yeong_Leong]

My team is interested in optimizing our landing page conversion. To do that we will need to set up an A/B test group for the landing page. We have set that up and we realize that is all we have to do.

With that, how does the testing actually work?

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Here is how I think it works (but I am not sure):

Since there is only one URL but two test page. The URL will automatically switch the content between landing page A and landing page B, each time a different visitor visits the URL.

Example (chronologically):

1) Visitor 1 - Landing Page A

2) Visitor 2 - Landing Page B

3) Visitor 3 - Landing Page A

4) Visitor 4 - Landing Page B

5) Visitor 5 - Landing Page A

(and it continues until we stop the test by disapproving the losing test..)

[Josh_Hill13]

right.

what's your question?

Remember, you need to approve both sub pages AND the Group to go live.

[Wai_yeong_Leong]

What happens after the page goes live? How is the test being conducted from the visitor’s perspective?

[Ankit_Dua · Accepted solution]

Comparison of two or more pages is done that are shown randomly to the visitors with the goal of discovering which page has more conversions. ( Form fill outs)

I hope this is what you are looking to know about testing the landing pages.

[Wai_yeong_Leong]

I suppose this should do it. I will probably jump into it and see how it works out. Thanks!