Hi Amanda - you might be interested in a couple of replies I posted a few months back that relates to this: MARKETO SOP
Wow Dan, that is really something!
There is a recent Champion blog that outlines a setup for a less complex team. Scaling MOPS and Marketo Teams: Roles and Process
I really do think that in the long run, it's in everyone's best interest to have Marketing Managers do their creative thing and MOPs people do Marketo, and don't muddle the two too much. Marketo has a steep learning curve and it's easy to mess things up. The more cooks in the Marketo kitchen, the less communication there is and the more opportunity for problems to arise.
Awesome! Read the post & it's perfect! Thank You!
Thank You! Very helpful!