How do you handle change of address autoreply emails?

[Anonymous]

I've seen a lot of discussions about handling the volume of OOO auto-reply emails, but none seem to answer a bigger question my team has.

Often we'll get auto-replies stating that the lead is using a new email address or is no longer at the company, and leave another address to contact moving forward.

Is the best practice to simply unsubscribe these emails? Should we update the lead's email address with the new one from the body of the email? I was having trouble finding any writing on this specific topic.

[Josh_Hill13 · Accepted solution]

Doug,

There was a great article on this from Steven Moody, if I can find it. Essentially it was:

1. Unsubscribe anyone who has left - never keep sending email
2. use linkedin and google to find the new person
3. try to figure out their email
4. find a way to get them to opt back in
5. notify the sales person responsible for that lead to try to call that person

See
https://www.campaignmonitor.com/blog/post/3677/handling-email-campaign-bounce-backs-and-autoreplies
http://www.slideshare.net/jdavidhill/marketo-email-reputation-management

[Josh_Hill13]

Here is Steven's plan:
http://land.beachheadmarketing.com/blog/secret-to-frictionless-customer-experience-b2b-marketers