How do you customize the opt-out statement on HTML email templates?

[Anonymous]

We are creating a customized HTML email template for Marketo. We'd like to style the opt-out line as well. How do we go about this? Do we need to tell Marketo that we'll provide the opt-out link via our custom template? 

Thanks,

David

[Robb_Barrett]

Admin > Email > Unsubscribe HTML

[Anonymous]

You can either have the unsubscribe globally (Robb's method above) or choose to have them baked into email templates. If you have the global opt-out turned on, you can't also have them in email templates unless you're OK with having duplicate lines.

Sounds like you want to turn off the global line and just put them into individual email templates. This will give you more control but is more work.

[Anonymous]

You can keep your global unsubscribe text in Admin > Email as-is. Then, for the customized email template that you're building, you can use the {{system.unsubscribeLink}} token to display a customized version of the unsubscribe link. When you use the {{system.unsubscribeLink}} token in an email or email template, the global unsubscribe text is automatically suppressed.

More info here in this help article.