How do I track video views on my landing page?

[Anonymous]

I have a youtube video embedded on my Marketo Landing page. When I look at the social measurements, it tells me how many views the video has, but I think it is pulling from the actual youtube page, not specific to the views on my landing page.  Is there a way to decipher who is watching the video on the landing page vs. actually on youtube?

thanks!

[Anonymous]

Hey Katie,

You can create a smart list to see who has clicked the video. Then, subtract that from your google analytics to see the breakdown.

I am not too familiar with Google Analytics, but I would imagine there is  a way to see the referrer and create a report off of that?

[Anonymous]

Hi Katie,

Have you tried created your tracking system using the URL Builder?  You can embed that and it will track the paths the leads are using. 

[Anonymous]

Sydney, could you explain further?