How do I get my first entry on the marketing calendar?

[Anonymous]

Hi everyone! I'm new to Marketo and I would like to track deadlines for written content, graphic design work, etc on the marketing calendar but I can't figure out how to get my very first entry on the calendar. I've read other discussions where people are saying that you have to build a program, etc but I'm having a hard time understanding how to incorporate these one-time deadlines into a program so they will show up on the calendar. I would greatly appreciate any tips and specific instructions! Thanks!

[John_Clark1]

Hi Jamie,

The idea is that entries on your calendar need to correspond with a program, so you create one program that will house all of your random entries.  Once you have that, you can go to the Schedule view and click any day in the Calendar to set an entry.  I've snapped a screenshot below for reference.

Does that make more sense?

John

[Anonymous]

Hi Jamie:

You may also need to add new entry types, such as for editorial deadlines, PR releases etc...

Here is a screen shot of where you can do this.  Then follow the steps above