I'm trying to import the Scoring Program from the library and have created custom fields in SFDC as instructed for both the Behavior and Demographic score. But the import still failed and sent me the error below. Where can I find the Lead Interest Object to create the Behavior Score in Marketo? Marketo encountered an error while importing Marketing Program: Scoring - Standard and Select Editions Why: The Behavior Score field exists in the following objects: Person What to do now: Create a field named Behavior Score in the Lead Interest object.

Hi Heidi:I can't explain the wording of the message, but I have a suspicion of what may be the cause for the failed import:When you create the fields in Salesforce, they come into Marketo as "Integer" (number) fields. However, in order to use them for scoring, Marketo requires them to be switched to "Scoring" fields.Please go into your Marketo Admin, select Field Management, and search for these fields - What does the "Type" say?If it says "Integer" and you are working with a Marketo Consultant, please ask him to change the field types to "Score". Otherwise, please submit a Support Request.Then try the import again.Hope this helps!

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Re: How do I find the Lead Interest Object in Marketo?

In TEN YEARS, how is it possible that this error message is still so poorly written?? It's obscure, even misleading. Why haven't Marketo developers ever fixed this? Come on, Marketo -- you're better than this!