How do I add fields to a lead record

[Anonymous]

I am considering a new webcast tool, but don't want to integrate it to Marketo, instead, I will upload the event data from csv files. Is it possible to add the correspinding fields to the Marketo lead record template so I can map the data?

[Anonymous]

You can create custom fields in Marketo.  Details are at https://community.marketo.com/MarketoArticle?id=kA050000000KypGCAS

[Anonymous]

Mark - Yes. You would essentially create custom fields in either SFDC so the fields sync over into Marketo, or create the custom fields in Marketo itself (these fields will not be pushed into SFDC then). When you import your CSV files, you'll just want to ensure that your CSV file has the relevant data in those custom fields. Alternatively, you can always run a single-flow action to update data in fields for leads/contacts. Hope this helps.