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How do I A/B test email send date?

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Anonymous
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How do I A/B test email send date?

I'd like to a/b test sending an email on a few different days of the week to measure open rates. I see how to A/B test subject line and who the email is sent from but cannot find how to a/b test the date. Can someone please direct me? Thank you.

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Dory_Viscoglio
Level 10

Re: How do I A/B test email send date?

Hi Rachel, to test on different days, you need to set up separate send campaigns. You can do for the first campaign: random sample = 50%, and for the second campaign: was not sent email [your email sent in campaign #1]. Then you will schedule one campaign for day 1, and one campaign for the other day you want to test. To compare results, you can look at email campaign performance reporting.

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Anonymous
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Re: How do I A/B test email send date?

Anonymous
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Re: How do I A/B test email send date?

I don't see the time/date option in my drop down tab, do I have to add it

as an admin?

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Dory_Viscoglio
Level 10

Re: How do I A/B test email send date?

Hi Rachel, to test on different days, you need to set up separate send campaigns. You can do for the first campaign: random sample = 50%, and for the second campaign: was not sent email [your email sent in campaign #1]. Then you will schedule one campaign for day 1, and one campaign for the other day you want to test. To compare results, you can look at email campaign performance reporting.

View solution in original post