How can sales team have limited access to prospects' data?

[Anonymous]

We deleted our suspects out of CRM so that we can make Marketo our true marketing qualification system. However, we still have the age old problem of sales needing some access to suspects. Does Marketo have a way to give sales users access to certain parts for prospecting?

Does sales insigh require leads to be in the CRM? 

[Anonymous]

Hey Nichole,

You can house certain pieces of information in Marketo through the use of Custom fields. As long as you do not sync these to your CRM, then the data will only be viewable in Mkto regardless of whether the Lead has been synced or not. Depending on what you are looking to keep out of your CRM, this could be a lot of field creation.

And yes, Sales Insight requires the Lead to be in the CRM. Sales Insight allows the rep to see the Mkto information via your CRM. Can't have Sales Insight without the CRM.

[Jep_Castelein2]

I would recommending syncing the suspects back into CRM, just mark them as "suspect" so that sales reps can differentiate qualified leads from suspects.

I would NOT recommend giving sales reps access to Marketo: it is not designed to be used by sales users.