How can I view campaign results at a topline level?
Is there a way to look at results at a total vs. individual components? For example,how would I go about finding total conversions for all our landing pages, running on a digital campaign? Right now, I can only view each page.
Re: How can I view campaign results at a topline level?
Erin,
The analytics section is built for this. You should have a number of prebuilt reports that you can configure using the Setup tab (or Smart List for some report types). One caution: These reports are "auto-saved", so I advise cloning the report before making changes to the original.
Re: How can I view campaign results at a topline level?
In the Landing Page Performance Report>Setup you can select the Folder (and all its child pages), Program (and all its child pages), or specific Pages. That and the Smart List section Jason pointed out will help you create a set of reports you can refer to any time.