How can I track the lead all the way through the pipeline from point of origin to closed/won
When we send out a campaing in Marketo and the recipients become leads, after the sales person converts those leads to opportunites, we want to be able to track all of the stages of that opportunity on a per campaign basis….how do we do that?
Re: How can I track the lead all the way through the pipeline from point of origin to closed/won
That might be best done inside SFDC reports, quite honestly.
You can also use RCM to track this if you take the time to link up your stages to the Marketo RCM stages. If youlook up the RCM instructions, it will tell you how to do this. Just translate your Opp stages to how Marketo thinks:
Anonymous > Known/Prospect > MQL > SAL > SQL > Opp > Opp Stages > Won/Lost > Recycle