I'm trying to track clicks generated from an email banner in my sales team email signatures to a webinar landing page.The landing page report doesnt seem to drill down that far and I'm unsure if I can view referral source to my landing page URLS in my google analytics for my website domain? Any ideas
Hi - I'm not 100% sure but I think what you're asking is how to store the UTM parameters dynamically in Marketo when somebody clicks the link. if that is true, you need to use the solution around creating hidden fields on your form, and driving UTM parameters into that form. There are some instructions here on Docs: Set a Hidden Form Field Value - Marketo Docs - Product Docs
This will give you a starting point. Look at the section here specifically on capturing UTM parameters.