How can I investigate and report the paths people take to specific pages?

Anonymous
Not applicable

How can I investigate and report the paths people take to specific pages?

Any info would be great - Just doing some light analytics. 
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John_Wolf1
Level 3

Re: How can I investigate and report the paths people take to specific pages?

To do it for individuals, (1) find the lead in Marketo, (2) double-click on the name, (3) go to the Activity Log, (4) filter by "web" in upper left corner.

To do it on a macro level, I go to Google Analytics: Audience > Vistors Flow.