If our company has a pre-purchased amound of total contacts within Marketo; do unsubscribed Leads count in that total pool of leads even if they're unsubscribed?
I'll give an example.
Say we we're paying for a total of 10,000 leads storage with Marketo. And 5,000 of them are unsubscribed. Does that mean we're really only paying for a total of 5,000 leads? The others are just junk we have in the system?
The easy solution would be to just delete the 5,000 unsubscribed out of the system but i'm wondering if we might run into some CAN-SPAM issues.
Thoughts? Best practices?