Typically our campaigns going to one specific segment have high deliverability (upwards of 95-99%). We also typically get open rates in the mid-20% to low-30% range. We rarely switch up our subject lines drastically other than throwing in synonyms from time to time to refresh the words that the end receiver is seeing.
With all that being said, we recently did a campaign that had a high deliverability percentage (~97%) but had around a ~14% open rate. Is there anything technical we could have done wrong here? Could it be something with the end receivers ISP? Also I'm assuming that if an email was blocked by the ISP, it wouldn't be counted as "delivered", correct?
Any insight on this would be great, because I'm a little lost as to what could have caused this on our last email. We do typically have to take other things into consideration (we sell to higher education, and now is back to school time for instance and our users have their heads focused on other things at the moment).
Thanks for any and all feedback/advice!
It will be difficult to know for sure: