Hey Josh Hill-- Scoring Campaigns wasn't the right answer in my practice test either so I figured Qualification rules was the answer after that. It seems like both aren't correct so I'm still looking for what they are looking for. I wish Marketo told us the correct answer after the practice!
Qualification Rules sounds possible here, but scoring is what they are looking for. This was my big beef with the certification exam are odd Q&A like this where neither good answer sounds quite right.