Has anyone used consultants for segmenting your database more efficiently?

[Anonymous]

Curious to see if any other Marketo users have used consultants to improve database segmentation. Does anyone have any recommendations?

Any advice is greatly appreciated!

[Anonymous]

Hi Jodi - Yes!  My database was a disaster.  I first organized my data, then I segmentized.  I now have 8 persona's that I work with.  Grazziti out of India did a great job in doing this and developing my entire Marketo platform - on a global basis.  They are super knowledgeable, quick and tell me when I need to put time into something...other than that, they manage everything.  Very helpful and professional.  Marketo & Salesforce Community Consultants | Grazitti Interactive

[Anonymous]

Hi Jodi,

Due to GDPR (you will need to assess whether it impacts you and your database or not), we have started segmenting our database based on:

- GDPR impacted

- Not GDPR impacted

We have also started segmenting our GDPR impacted further into the 6 Lawful Basis to contact someone:

- Consent for specific purposes

- Contractual necessity

- Controller's legitimate interest

- Controllers bound by legal obligation

- Protect vital interetss

- Public interest, official duty

From those above, both GDPR impacted and not GDPR impacted, we segment them further into the personas/industry/product-service range we are targeting.

Hope this helps you!