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Re: Has anyone been successful in adding Gmail annotation to a Marketo email template?

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dbassett
Level 2

Re: Has anyone been successful in adding Gmail annotation to a Marketo email template?

Awesome, thank you for the clarification! I'm going to try this method again, I had misunderstood the correct way to do it.

 

I appreciate the help!

Phillip_Wild
Level 10 - Community Advisor

Re: Has anyone been successful in adding Gmail annotation to a Marketo email template?

The above solutions will work, but in the past I used the microdata format instead to get around this:

 

https://developers.google.com/gmail/markup/reference/formats/microdata

 

There might be drawbacks to this compared to the script option, but I haven't found them yet.

lillyfalcon
Level 2

Re: Has anyone been successful in adding Gmail annotation to a Marketo email template?

Thanks @Phillip_Wild ! Would you mind elaborating on how I could implement this solution? My knowledge of HTML is quite limited.

SanfordWhiteman
Level 10 - Community Moderator

Re: Has anyone been successful in adding Gmail annotation to a Marketo email template?

I would not use Microdata, which is outdated. (Google recommends JSON-LD over the alternatives). Continue using JSON-LD.
Phillip_Wild
Level 10 - Community Advisor

Re: Has anyone been successful in adding Gmail annotation to a Marketo email template?

Ah - will it not be supported in the future @SanfordWhiteman ?

 

I didn't realise you could pop the JSON-LD in the head like that to get around Marketo's removal of it. Is there better support for JSON-LD than microdata once the email gets to an ISP like Gmail?

SanfordWhiteman
Level 10 - Community Moderator

Re: Has anyone been successful in adding Gmail annotation to a Marketo email template?

Right now I think both are equally supported bc it's easier to leave the parser in place. But in the future there'd be no reason to support microdata if you were building out a service that didn't formerly support it.