Hard Bounces - what happens if we get an updated email?

[Anonymous]

If a lead is previously added to the hard bounces list and we get an updated/new email for that lead...will they be emailed to that new email address, or does the lead stay on the hard bounce list? Thanks!

[Madhu_Gulati2]

Hi Joy,

Once you update the hard bounced email address, Marketo will consider that update and will send the email . However, the email address will be still marked as "email invalid".

I would suggest, create a brand new trigger campaign for data management purpose:

Smart List: Email address is updated

Flow: Change email invalid to false

Schedule: Run it every time

Makes sense?

Thanks

Madhu