Handle multiple companies & domains

[Anonymous]

I'm a brand new customer and have a couple setup questions:

Background:  What is the best way to implement Marketo to handle a parent company with multiple subsidiaries.  For example, our parent company is:  equinoxfive.com and our subsidiaries include:  blueequinox.com, equinoxcommunications.com, and iccsagency.com. 

1.  For landing pages, is best practice to have landing pages for each of the subsidiaries off the parent company, such as e5.equinoxfive.com, be.equinoxfive.com, ec.equinoxfive.com and iccs.equinoxfive.com? 

2.  For the email tracking link, do we need just 1 tracking link for all 4 companies (e.g. info.equinoxfive.com), or 4 email tracking links (1 for each company)?

Thanks for your assistance.

[Anonymous]

Hi Jeff, welcome to the community!  

These are mostly branding questions, so it will depend on your priorities.  There may be a slight boost in organic traffic by aligning all of your landing pages on one domain, but its not worth losing sleep over.  For tracking links, one should be fine unlesss you are concerned about confusion around the domain that you choose.

Hepful articles:

Managing Multiple Domains and Microsites: http://community.marketo.com/MarketoArticle?id=kA050000000KyowCAC

Managing Subscriptions to Multiple Brands: http://community.marketo.com/MarketoArticle?id=kA050000000L3QtCAK

Landing page Domain Name with Multiple Domains: http://community.marketo.com/MarketoDiscussionDetail?id=90650000000PTGIAA4