Guideline for Facebook Custom Audiences Set-Up

[Anonymous]

Travis Kaufman​, were you able to create an audience as well as push the leads from Marketo? It wasn't working when I tried last month. Was there upgrade done on the feature in the last few weeks? If so, I will give it another try...

[Anonymous]

We were able to create the audience.  One thing to check that is specific to Business Manager, make sure you have created an audience within Business Manager via Power Editor.  This step is required so you can accept Facebook's custome audience terms of service.  Once you've done that you should be good to go.

[Anonymous]

Thanks for clarifying Travis. I've been able to create the audience via Marketo as well, but the problem is that it wasn't pushing the leads over from Marketo to the FB Audience. So based on your reply, it sounds like you aren't able to push the leads to FB either.

[Anonymous]

@Robin - Please file a support ticket and we'll have the appropriate people troubleshoot so we can get to the bottom of this.  Thanks for surfacing.

[Anonymous]

Hey Travis, I already opened up a ticket with Support and the last update on this was on April 1st and I was told that FB Audiences was not compatible with Business Manager yet. The workaround provided was to manually export from Marketo and upload to FB, but this is more or less manual work we've already been doing, so it doesn't help improve or streamline our business's workflow.

[Anonymous]

Understood Robin.  We'll take a look.

[Anonymous]

Hey Travis Kaufman​,

I am experiencing the same thing as Robin Wu​.

I also have had a support ticket open for a week or so.

Feel free too look into my account too (or I'll just follow this issue to see what you find 😉 )

Thanks,

-Ryan

[Anonymous]

Hey Travis, I noticed the FB icon on the Leads tab has changed to the Ad Bridge icon (person with target symbol). Is Ad Bridge the same as the Custom Audiences now? I had asked at one of the sessions at the conference and was told firmly that they're different (though no explanation provided). So I'm really confused now. I'll update my ticket with support to inquire.

[Anonymous]

Hi Robin - Apologies for the confusion.  Ad Bridge is a collection of product capabilities of which the Facebook custom audiences integration is one of the components.  You can find each of the Ad Bridge components outlined on marketo.com.

[Anonymous]

Hi Travis, I'm also having issues with the Adbridge when using FB Business Manager. To confirm I understand what you've said properly - I need to create a Custom Audience in Facebook first but not add any leads to it, and then update that audience using my Marketo SmartList? I don't seem to be able to create an audience without adding leads to it within FB...