GoToWebinar/Marketo Integration - Registering for 3 webinars using 1 form

[Anonymous]

Hi,

We have Marketo and use the GoToWebinar integration.
 

We plan a webinar series (like a course with 3 lessons) that would consist of 3 different webinars (with different titles, different content and in 3 different dates).
We'd like to have one online form for the customers as we wouldn't like to bother them regsitering 3 times.

Does anybody knows if there's a way to do that with GoToWebinar/Marketo Integration?

Thanks!
Yifat

[Anonymous]

From what I can tell, the integration is bi-directional, so you should be able to do this:

1) Create three GTW events and map to Programs.
2) When lead registers for GTW event 1, a smart campaign adds them to both Programs 2 and 3 as Registered
3) If this syncs both ways, they would receive emails from GTW for reminders.  Alternatively, disable the GTW reminder emails and produce these in Marketo

Note I haven't tested this.

[Anonymous]

Yeah, that works fine.  We do webinar series' that way.

[Anonymous]

Thanks for the tip!
Does the tag has to be Webinar?
I've created a special tag for these events which also states coversion, but it won't say "Webinar > Registered" like in webinars.

Would that still register my users for all webinars?

[Anonymous]

Its worth testing, but the tag shouldn't affect this.  What matters is whether the Programs are using the Event Adapter