Gotowebinar Connection

[Anonymous]

I have connected gotowebinar with marketo. I don't want to use the marketo form. I want to use gotowebinar page for registration. is it possible to sync the registrants from gotowebinar to marketo?

[Anonymous]

I am looking for the two way sync between marketo and gotowebinar

[Grégoire_Miche2]

Hi Arunkumar,

This is not the recommended way of doing things. I am not sure it would work, but further more, you will miss some of the interesting Marketo features such as tracking where the registrants come from or simply "cookiing" them and reconciliation with anonymous web activity.

Why would you prefer using GtW forms ?

-Greg

[Anonymous]

May I know, What is GtW forms?

[Anonymous]

Also the webinar is happening twice a week. So i need to create ics file, campaigns each time. marketo is not supporting the recurring webinars. So , its need so much of manual work.

[Anonymous]

Hi Arunkumar,

I don't know what your setup looks like, but if you send your customers to the GoToWebinar registration page you might also turn on the G2W confirmation email. And if you do that, you don't have to create the ics file. GoToWebinar does that and sends that file in its registration confirmation email (and with all reminders).

But Gregoire is right: The usual way would be to setup the registration page in Marketo. Form submissions on that page should set the program status in Marketo to "Registered", and that status change sends the registrant's data to G2W. G2W will then send the attendance status back to Marketo once the webinar has taken place.

Of course you have to connect your Marketo program to G2W. See screenshot.

Best,

Michael

[Anonymous]

Hi Michel,

Thanks for the answers. I have connected the G2W and marketo already. But i don't want to use marketo form. If a customer signs up in G2W form, will the lead passed to marketo event members?

[Anonymous]

Honestly, I don't know. I tend to believe it will, but as I haven't done that myself, so I can't say for sure.

Just test it: Connect a Marketo program with a G2W webinar that ends in one hour, register for that webinar through the G2W registration page. Wait until the webinar ends and see if your test leads is being created in Marketo with its attendance status.

The manual indicates that this will work: http://launchpoint.marketo.com/assets/Uploads/Marketo-GoToWebinar-Adapter-UserGuide.pdf

[Anonymous]

I am running into the same issue. I have found no way to pass registrants between GoToWebinar and Marketo, so I need to upload lists and match their registration status to matching Smart Campaigns. If anyone knows of a better way without using a Marketo registration form, please tell us!

[Anonymous]

I have tried it. it only syncs the attended leads from G2W to marketo. But in my case, I need the whole list(All registrants). Any suggestions?