Google No Longer Passing Keyword Referral Data

[Anonymous]

Read an interesting blog yesterday - http://www.billhartzer.com/pages/google-no-longer-passing-keyword-referral-data-for-all-users/#!

It seems google will no longer pass search terms over to Marketo.

I remember about a year / 18 mos ago there was talk about Google not passing over data for folks who were logged in i.e. searching securely over https, but this only amounted to a small % of traffic. Now it looks like all searches will go that way.

I tested this in our own environment and instead of the usual "project management software" or whatever I searched for to create my fake lead, I get "728" as my Original Search Phrase when I look the lead up.

Is google trying to kill SEO here?  Anyone else scratching their heads over this one?

[Anonymous]

Richard, just found another article about this, and it seems to have happened... http://finance.yahoo.com/news/google-gone-dark-search-giant-142955454.html 

I figured I'd come on here and see what everyone else has to say about this.  How is it affecting you?  We're a smaller company, and we rely on search terms to weed out some of the junk leads that come in, as well as target anonymous companies that might be a good fit for our software, so this will have a big impact on those two segments of lead gen/management.

Anyone else have input on this?