Google Analytics URL paramter filtering + Smart Campaigns
I'm looking to create a program to track a rotating banner on our website that advertises various landing pages elsewhere on the site. We currently use Google Analytics to track banner clicks to the landing page, and even have SFDC campaigns set up to credit these banners to see the direct ROI of the banners.
What I would like to do is set up Marketo to check if a banner is clicked on by a lead but the lead doesn't convert, but I can't seem to run a filter for "Visited Web Page" -> www.domain.tld/landing-page/?googlestring=yes&etc.
The site has Munchkin implemented. Is there away to capture these URL parameters for filtering?