Google Analytics: Remove "login" visits? How does Marketo do it?

[Anonymous]

Not related to Marketo 100% but I am curious if anyone can define steps for us to, in google analytics, filter out those people who (similarly to Marketo.com) - visit our site just to login to our portal. Any suggestions or best practices?

[Anonymous]

Are you trying to filter out login visits or all people who login? Not exactly the same thing, but could you create a cookie when you login and then use that to not execute the GA Javascript when it is present. That at least solves the latter case.

[Anonymous]

So the "login" link redirects to a portal without GA tracking script on it. All people who click on this login are to be excluded....it isn't a client portal, it is a portal for managing a part of our business which isn't related to clients.

Basically, if you come to our site and click LOGIN you are ruining my reports 😉

[Anonymous]

Do you have any details regarding the cookie you mention above?

[Anonymous]

Just a theoretical approach-

It would be a bunch of custom Javascript.