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Google Analytics Campaign Query String

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Ande_Kempf4
Level 5 - Champion Alumni

Google Analytics Campaign Query String

Is there a way to append a Google analytics campaign query string to every url in an email in Marketo?
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SanfordWhiteman
Level 10 - Community Moderator

Re: Google Analytics Campaign Query String

It depends on what you mean by "a way." 🙂 Our marketing team has a bookmarklet (small helper script on their browser's bookmarks bar) that checks every link in an email to ensure it has a certain value in the query string. You could adapt the same idea to actually add the string if it's missing (instead of just popping up an alert).

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Anonymous
Not applicable

Re: Google Analytics Campaign Query String

My understanding is that there isn't.  While my SEO guy would prefer we break out each campaign, I've just been appending the same tag to all links in my emails, manually, so we can at least see the total email traffic in GA.

Not ideal.
SanfordWhiteman
Level 10 - Community Moderator

Re: Google Analytics Campaign Query String

It depends on what you mean by "a way." 🙂 Our marketing team has a bookmarklet (small helper script on their browser's bookmarks bar) that checks every link in an email to ensure it has a certain value in the query string. You could adapt the same idea to actually add the string if it's missing (instead of just popping up an alert).