Good data enrichment sources?

[c32jfi]

I'm looking for any referrals to good-quality companies who can enrich my records. The goal is to gain more insight about my contacts and learn about who they are and whether they're qualified to buy my services.

I heard ZoomInfo mentioned multiple times at Adobe Summit 2025. Any other good alternatives?

[Darshil_Shah1]

ZoomInfo is definitely one of the leading and widely used data enrichment platforms. Other platforms like Clearbit and 6sense are also solid options. These tools can pull detailed firmographic and technographic data, helping you shorten lead forms, improve lead scoring, and personalize campaigns at scale. That said, the right platform depends on your needs— budget, data accuracy, and how seamlessly it integrates with your existing workflows.

A couple of gotchas to keep in mind: data privacy regulations (make sure you're compliant with GDPR/CCPA) and keeping your data fresh—enrichment isn’t a one-and-done process, so regular updates are key. Whatever you choose, make sure it helps you work smarter, not just collect more data for the sake of it!

You'd also want to see how easy it is to use the data enrichment platform with Marketo, i.e., does the platform have a native integration, do you need to set up a webook, etc. This'd determine the ease of use and setup time for using it with Marketo.

Hopefully this is helpful. Pls. let us know if you have any questions.