Wondering if anyone has any great examples of Marketo forms built to get European customers to opt in to email communications?
We are putting a form onto a landing page and keen to see some effective examples.
We haven't yet done a sync to our CRM so will require collecting all contact details to capture the user properly.
Also, is there somewhere in Marketo where we can enter details on how that user opted in to email communications?
thanks!
Jessica
Our company has a great blog post that covers what is necessary for a GPDR-compliant form as well as some visual examples: http://learn.perkuto.com/resources/gdpr-requirements-for-consent-what-you-need-to-know
Regarding your question about how to track the details in Marketo about how a lead opted in, you have a few options.