Then I'll have to circle back with our legal team to find out if "email tracking" can be bundled with "opting-in to receive emails". Without including yet another type of "opt-out" checkbox (or "opt-in" checkbox), I just think it will be challenging to manage this at scale.
Thanks Michelle - I had a conversation with our legal team this morning and we're in complete alignment with your approach.
Most of the people I work with will handle it at munchkin (browser) level, not at email level, but some are sending the DNT info through emails : Its pretty easy to add a marketo_opt_out=true to any link in the emails, though. Can be done with a lead field that is hard coded in all CTA's in the email template. You can even make it more sophisticated using some velocity that Sanford Whiteman has proposed in a blog post. There is still a flaw, though: if a user add manually a link into a text editable zone, you have no control and will have to rely on user training / compliance.
Hi Greg - I realize it's easy to add. The difficult part is integrating/managing this with other vendor's solutions (like OneTrust). I'll find out later this week if the OneTrust solution covers email tracking.
Amy Connor Does your TrustArc solution allow visitors to opt-out of Marketo cookies? Our TrustArc representative has informed us their solution does not work with Marketo tracking but I am seeing multiple users on the community who are utilizing it.