Forwarded Email - Lead Capturing Capabilities

Anonymous
Not applicable

Forwarded Email - Lead Capturing Capabilities

How do you track / capture an email that is forward from our intended recipient to a perspective new lead? And also, how can we assigned that new lead an email obtain tagging?
Tags (1)
2 REPLIES 2
Anonymous
Not applicable

Re: Forwarded Email - Lead Capturing Capabilities

You need to use the FTAF functionality that is available via a token in your email...It alows for the "forwarded" email to go out with decorated links specific to the net-new lead. Here is a link to the documentation:

http://community.marketo.com/MarketoArticle?id=kA050000000L8IBCA0


...The new lead will be tagged once they click one of the links in the email sent to them that results to a page with Munchkin...The good news is with this approach this new lead's engagment does NOT just get added to the activity log and score of the "Forwarder"...

Anonymous
Not applicable

Re: Forwarded Email - Lead Capturing Capabilities

Please follow Mark's suggestion. If someone (A) forwards an email to a friend (B) directly with their email client, all activity of B will be counted as A. This is not diserable.