Forward to a friend functionality

[Anonymous]

We are in the process of integrating completely with Marketo. One of the last programs is a 'forward a website to a friend/colleague'. 

On one of our websites, a visitor is able to fill out a form and send an email to a friend telling them to view the website. We are not using Marketo forms and right now not that is not an option for us. We are collecting the friend's email address as a field in Marketo. 

Is there a way to program Marketo to send the email to the friend's email address and not the email address of the master record (ie: the individual that filled out the form).

Form fields and fields being mapped to in Marketo: 

Your Email Address --> Email
Friends Email Address --> Friend's Email Address (we want the email to go to this person)

[Anonymous]

In order for Marketo to send anyone an email they must exist in your lead database.
I think if you were to stick with your form the way it is you would need to use Soap Api Create lead function to take the email address from your "Friend's Email Address" custom field and create the new lead in Marketo based on that email address, you could then have a trigger campaign set up to send that newly created lead the referral email.

Maketo has a forward to friedn function that runs on the email sent, so maybe you could try to get your leads to refer a friend this way:
http://community.marketo.com/MarketoArticle?id=kA050000000L8IBCA0

[Anonymous]

Hi Amber -- Did you ever figure out how to do this? If so, what did you do? Thanks!