Form for Unknown Visitor vs Known Visitor

[Karin_Edmondson]

In the blog post "Anatomy of a blog Redesign - 10 Best Practices from Marketo" by Jon Miller, he shows a form that is different for a known visitor vs a longer form for an unknown visitor.  I am trying to find the instructions on how to do this, but I have not been able to find anything on the Community that show me how.

Has anyone done this and can give the instructions?
Thank you,
Karin

[Anonymous]

I also read this post and am interested in the same thing, as well as how to implement the subscription "pop-up" box that he referenced is integrated with Marketo and uses progressive profiling functionality (only shows for people unknown/new to the blog).

Thanks!

[Anonymous]

I believe there is already a few discussions about this on the forum already, do some searching around and you should find it. As for the 2nd piece, I think that pop-up box is simply shown to visitors without a cookie set; there is a bit of javascript that looks for the cookie, and if it finds one, it hides that box instead of showing it. There are lots of tutorials (and plugins if you use a CMS like WordPress or Drupal) available for this functionality.

I'm still waiting for a Marketo/Feedburner (or FeedBlitz, etc.) integration myself...

[Karin_Edmondson]

Jason:
I did search for a long time this morning and could not track it down.
That is why I posted this.  What should I be searching for??
I searched for "known vs unknown", "forms for specific visitor", etc.
Thanks,
Karin

[Anonymous]

Not sure if this was what was used, but segementation and dynamic content, as described in this article might be the approach:

https://community.marketo.com/MarketoTutorial?id=kA250000000Kz1pCAC

[Karin_Edmondson]

I will test this out today.  I think it may be how it was done.
Thanks,
Karin

[Anonymous]

What was the final answer for this? Would like to get this functionality up.

[Kenny_Elkington · Accepted solution]

Hey Wes,

You can use either Progressive Profiling(https://community.marketo.com/MarketoArticle?id=kA050000000LHAFCA4) or Show Custom HTML for Known Leads(https://community.marketo.com/MarketoArticle?id=kA050000000LHAZCA4) to implement this.