Flowpaper and Inflated Email Clicks

[sliang20]

Has anyone ever used Flowpaper https://flowpaper.com/ or seen an uptick in "false" email clicks due to using a Flowpaper link within their email? 

Backstory: we recently sent out an email that contained a Flowpaper link to a piece of content. We saw above-average clicks on the link and under further investigation we noticed the clicks happening before the email was delivered. We also saw that at some institutions we had a click-through rate of over 90%. Marketo support has suggested that the link triggered the security software and I wanted to see if anyone else in the Marketo community has had a similar experience. 

[SanfordWhiteman · Accepted solution]

Well, any clickable link can be inspected by a mail scanner.

A multitenant app like FlowPaper, especially with its particular business model, might attract more scrutiny because it can be used to disguise spamvertising. Your own domain’s reputation also matters.

In some case 90% of clicks are automated mail scanner clicks — just the way of the world!