Fix invalid email

[Steph_Anderson]

I have a record whose email went invalid. I have since fixed to the correct email, how do I reverse the fact that it's invalid? Do I have to create a new record and merge the history? Thanks!

[Stijn_Heijthuij · Accepted solution]

Hi Steph, here's what you do:

If you have one lead:

• Go into the lead record and untick the box 'Email Invalid'.
• Be sure to also clear the Email Invalid Cause box.

If you have a bunch of leads:

1. Create a Smart Campaign
2. In the Smart List, search for Email Address and enter the corrected address
3. In the Flow step, Change Data Value for Email Invalid to FALSE
4. Run the Smart Campaign

Let me know if that works.

Stijn

[Steph_Anderson]

That worked, thanks so much!

[Anonymous]

Dory Viscogliosi​, Stijn Heijthuijsen​ -

Would you recommend adding a flow step to write the email address to NULL if the email address is discovered to be invalid?

Smart List:

Data Value Changes: Email Invalid = true

Flow:

Change Data Value: Email Address = NULL

[Dory_Viscoglio]

I don't, because sometimes our team can easily spot an issue in the email address so I'd rather it still exist in Marketo/SFDC. It's totally personal preference.

[Anonymous]

Good Point! Thank you

[Dory_Viscoglio]

Hey Steph, it's also helpful if you create a triggered campaign that will uncheck email invalid if the email address changes -- so that you don't have to remember to update this manually.

Smart list:

Trigger: Data Value Changes - Email address

Filter: Email invalid = TRUE

Flow:

Change Data Value - Email Invalid > False

[Steph_Anderson]

I've created a trigger to fix, thanks so much Dory Viscogliosi