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Fix invalid email

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Steph_Anderson
Level 4

Fix invalid email

I have a record whose email went invalid. I have since fixed to the correct email, how do I reverse the fact that it's invalid? Do I have to create a new record and merge the history? Thanks!

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Stijn_Heijthuij
Level 7

Re: Fix invalid email

Hi Steph, here's what you do:

If you have one lead:

  • Go into the lead record and untick the box 'Email Invalid'.
  • Be sure to also clear the Email Invalid Cause box.

If you have a bunch of leads:

  1. Create a Smart Campaign
  2. In the Smart List, search for Email Address and enter the corrected address
  3. In the Flow step, Change Data Value for Email Invalid to FALSE
  4. Run the Smart Campaign

Let me know if that works.

Stijn

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7 REPLIES 7
Stijn_Heijthuij
Level 7

Re: Fix invalid email

Hi Steph, here's what you do:

If you have one lead:

  • Go into the lead record and untick the box 'Email Invalid'.
  • Be sure to also clear the Email Invalid Cause box.

If you have a bunch of leads:

  1. Create a Smart Campaign
  2. In the Smart List, search for Email Address and enter the corrected address
  3. In the Flow step, Change Data Value for Email Invalid to FALSE
  4. Run the Smart Campaign

Let me know if that works.

Stijn

View solution in original post

Steph_Anderson
Level 4

Re: Fix invalid email

That worked, thanks so much!

Anonymous
Not applicable

Re: Fix invalid email

Dory Viscogliosi​, Stijn Heijthuijsen​ -

Would you recommend adding a flow step to write the email address to NULL if the email address is discovered to be invalid?

Smart List:

Data Value Changes: Email Invalid = true

Flow:

Change Data Value: Email Address = NULL

Dory_Viscoglio
Level 10

Re: Fix invalid email

I don't, because sometimes our team can easily spot an issue in the email address so I'd rather it still exist in Marketo/SFDC. It's totally personal preference.

Anonymous
Not applicable

Re: Fix invalid email

Good Point! Thank you

Dory_Viscoglio
Level 10

Re: Fix invalid email

Hey Steph, it's also helpful if you create a triggered campaign that will uncheck email invalid if the email address changes -- so that you don't have to remember to update this manually.

Smart list:

Trigger: Data Value Changes - Email address

Filter: Email invalid = TRUE

Flow:

Change Data Value - Email Invalid > False

Steph_Anderson
Level 4

Re: Fix invalid email

I've created a trigger to fix, thanks so much Dory Viscogliosi