We have two types of prospects: Our regular prospects, and prospects coming from a new initiative (website) which tries to get prospects to use a Free version of our product. We would like to nurture these last type of prospects. How can I filter a triggered campaign to only trigger based on that type of leads?
The leads can enter the db through a form on the website for that initiative but they can also be entered manually or imported with a csv.
I was thinking of setting a custom field in a lead but this doesnt work for us as we still have the Spark version of marketo at this point. There must be another way to do this?